Loud yet approachable digital planning for all
When researching digital planning brands, we noticed that an overwhelming majority of businesses in the industry leaned towards a traditional, neutral look.
In order to differentiate Digital Court and authentically represent its founder, we decided to push beyond the minimalist look. The goal was to create a warm, inviting, and vibrant brand identity that would help Digital Court stand out in the market.
Beginning with the logo, we chose a typeface that felt bold, yet organic, reflecting Courtney’s energetic and extroverted personality. We wanted to stay away from a sharp serif font, and decided to use a typeface that had subtle curves and softer edges.