Digital Court
Digital Court aims to help individuals find their peace of mind by providing customizable digital planners. Courtney, the founder of Digital court, believes that digital planning should be inclusive, accessible, and fun! She knows that getting started with digital planning can feel overwhelming. To bridge this ga To bridge this gap, Courtney created detailed, step-by-step tutorials for digital planning as well as live support on social media.
Digital Court is more than just a product-based business, it is a personal brand that rallies a strong community, creates an atmosphere of encouragement, and provides support to those struggling to get their schedules together.
Deliverables: Brand Design, Social Media Templates, Web Design and Development, Sales Page Design
Loud yet approachable digital planning for all
When researching digital planning brands, we noticed that an overwhelming majority of businesses in the industry leaned towards a traditional, neutral look.
In order to differentiate Digital Court and authentically represent its founder, we decided to push beyond the minimalist look. The goal was to create a warm, inviting, and vibrant brand identity that would help Digital Court stand out in the market.
Beginning with the logo, we chose a typeface that felt bold, yet organic, reflecting Courtney’s energetic and extroverted personality. We wanted to stay away from a sharp serif font, and decided to use a typeface that had subtle curves and softer edges.
Color Palette
For the color palette, we chose warm and inviting colors, incorporating Courtney’s love for pink as a nod to her personal brand. The palette mirrors the loud yet approachable nature of Digital Court.
Deep Orange
Eraser Pink
Pencil Yellow
Mint
Deep Brown
Cream
Want to attract fresh clients with a bold, editorial edge?
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Zig Zag is a global brand design studio specialized in creating loud, bold, and colorful brands and websites for mission-driven creative businesses.
