Digital Court

Digital Court aims to help individuals find their peace of mind by providing customizable digital planners and by breaking down the planning process into simple, digestible steps.

Courtney, the founder of Digital Court, believes that digital planning should be inclusive, accessible, and fun! Her goal is to make digital planning as easy as possible so small business owners, busy moms, and overwhelmed students can incorporate more structure into their lives.

When Courtney approached us in 2024, she was ready to expand Digital Court beyond its thriving TikTok community. Together, we created an inviting brand identity, website, and sales page that would showcase her beginner-friendly digital planning course, offer free resources, and provide mentorship opportunities.

Deliverables: Brand Design, Social Media Templates, Web Design and Development, Sales Page Design and Development
Timeline: 2.5 months
Year: 2024

Community
High-Energy
simple
Organized
Inclusive
Community
High-Energy
simple
Organized
Inclusive
Community
High-Energy
simple
Organized
Inclusive
Community
High-Energy
Organized
simple
Inclusive

Loud yet approachable digital planning for all

When researching digital planning brands, we noticed that an overwhelming majority of businesses in the industry leaned towards a traditional, neutral look.

In order to differentiate Digital Court and authentically represent its founder, we decided to push beyond the minimalist look. The goal was to create a warm, inviting, and vibrant brand identity that would help Digital Court stand out in the market.

Beginning with the logo, we chose a typeface that felt bold, yet organic, reflecting Courtney’s energetic and extroverted personality. We wanted to stay away from a sharp serif font, and decided to use a typeface that had subtle curves and softer edges.

Primary logo for Digital Court, digital planning brand

Color Palette

For the color palette, we chose warm and inviting colors, incorporating Courtney’s love for pink as a nod to her personal brand. The palette mirrors the loud yet approachable nature of Digital Court.

Deep Orange

Eraser Pink

Pencil Yellow

Mint

Deep Brown

Cream

Primary logo for Digital Court against a pink background
Vibrant social media designs for Digital Court
Vibrant social media designs for Digital Court characterized by bold colors and fun shapes
Vibrant social media designs for Digital Court

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