HOMEABOUTSERVICESWORKBlogINQUIRE
HOMEABOUTSERVICESWORKBlogINQUIRE

A creative launch strategist helping businesses grow their brands, market their offers, and launch with impact

Coming Up Roses is a digital garden of courses, programs, workshops and community. Their goal is to help Squiggly Creatives (creative founders on the ADHD spectrum and beyond) grow and launch profitable offers online.

After a decade of working in PR and marketing for festivals like Coachella and artists like Katy Perry, founder Kelsey McCormick realized that her corporate music career wasn’t aligned with the lifestyle she wanted for herself. Now, she uses her extensive marketing experience to help creatives grow their businesses in a way that feels authentic for them.

I worked with Kelsey to develop three of her sales pages on Webflow before she migrated her website to Shopify. These sales pages were a collaborative effort - they were designed by Studio and Jones before handed off to me for development.
‍
Deliverables: Sales Page Development, 3 day timeline per sales page
Timeline: 2-3 days per sales page
Year: 2023, 2024

Community builder
Squiggly creative
Launch strategist
Community builder
Squiggly creative
Launch strategist
Community builder
Squiggly creative
Launch strategist
Community builder
Squiggly creative
Launch strategist
Community builder
Squiggly creative
Launch strategist
Community builder
Squiggly creative
Launch strategist

Grow Your Own Brand

Grow Your Own Brand is a program for creative entrepreneurs who want to build a profitable and authentic brand. Through this program, founder Kelsey McCormick helps business create a clear brand vision, refine their offers, and grow their brands sustainably.

Kelsey came to me in late 2023 needing her sales page developed for her program relaunch. The challenge was to bring to life her vibrant and exceptionally fun sales page on Webflow within a short timeframe.

Initially, we considered reusing sections from her existing website to speed up the process. However, after reviewing Kelsey’s website, I realized that creating each section from scratch was more efficient due to a lack of styleguide or consistent naming convention.

To streamline the process, I built a custom style guide for the page to document the various typography and color styles that were used. I also used clear naming conventions so that each section was easy to style and understand.

The final result was a responsive, visually engaging sales page that helped Kelsey sell out her program, generating well over five figures in revenue.

(Click on the video to the right to watch a short behind the scenes of my process).

Watch the website scrollthrough

Although the sales page is no longer live, you can watch the scrollthrough below. The sales page was incredibly fun to build and browse, featuring overlapping sticky sections, animated flowers, hover effects, and more!

Service 2 Sales Page

Service 2 Sales page offers offers a playful and customizable sales page template for creative entrepreneurs. Founder Kelsey McCormick teaches business owners to supercharge their sales by transforming their services page into a sales page instead.

Kelsey came to me needing her sales page for her template offer developed on Webflow in the beginning of 2024. I developed the Service 2 Sales page on Webflow in 3 days. I also built out a custom styleguide for this page to document the different typography styles and colors that were used.

The result? The Service 2 Sales page template was a hit for creative founders and sold out quickly. It also warmed up Kelsey’s audience into her star offer Launch Your Own Way where she teaches entrepreneurs how to market and sell out their offers.

Eclectic and vibrant sales page for Coming Up Roses

Watch the website scrollthrough

Although the sales page is no longer live, you can watch the scrollthrough below. The sales page is packed with scroll-worthy features such as dynamic layouts, collapsible sections, scroll animations, and more!

Rosebuds Hivemind

Rosebuds Hivemind is an 8-week group program designed to help entrepreneurs amplify their visibility through public speaking. In this invite-only program, Kelsey guides business owners nail down their talking points, pitch speaking opportunities, and perfect their presentations.

For this project, I developed the groovy sales page for Rosebuds Hivemind on Webflow in 3 days. Like the previous sales pages I worked on, Rosebuds Hivemind came with its own styleguide to document the unique colors and typography that were used.

The final result was an on-brand sales page that feels like an event you don’t want to miss out on! Even though Rosebuds Hivemind was an invite-only program, Kelsey was able to sell out all her spots and launch an audio summit featuring all program members.

Groovy sales page for Coming Up Roses

Watch the website scrollthrough

Although the sales page is no longer live, you can watch the scrollthrough below!

CLIENT LOVE
Joyce Li, founder of Joyce Li Photo

"Honestly the best dev I’ve ever worked with!" 

"Before working with Olivia, I felt frustrated. I’ve had difficulties working with developers in the past and found Webflow especially hard to find someone. 

Now, I feel amazing to have a partner who is so incredible at development, but also who really understands my brand and what I’m about. There’s a lot of trust that Olivia will build my pages the right way the first time, have incredible attention to detail, and are amazing at communicating through the whole process. I feel relaxed knowing that I can focus on my zone and the web developments and updates are handled."

-Kelsey M, Coming Up Roses

View more of our work

Digital Court

Digital planning brand helping individuals get organized
Brand design
SOCIAL MEDIA
Web design
Web development
View case study →

Red Eye Creative

Los Angeles-based creative agency for BIPOC businesses
Brand design
SOCIAL MEDIA
Web design
Web development
View case study →
Sticker design for Killuh Nails, a funky nail design studio based in Pasadena

Killuh Nails

Funky nail studio based in Pasadena
Brand design
SOCIAL MEDIA
View case study →

Ready for a brand and website that is backed by strategy and kicks boring in its teeth?

We don't design pretty for the sake of pretty. Our work is backed by strategy so you can gain more trust, more sales, and more visibility with your dream audience.

BOOK YOUR PROJECT

Zig Zag is a global brand design studio specialized in creating loud, bold, and colorful brands and websites for mission-driven creative businesses.

Zig Zag Creative LLC
/
Privacy
/
Terms
BRAND & WEB BY ZIG ZAG CREATIVE
/
Written by Kori Whitby
Written by Kori Whitby