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Faith-led digital planning brand that simplifies and organizes your life

Create Heart Work creates digital stationery to take the hustle out of everyday life and make more time to focus on the things you love. Through modernized planners, journals, inserts, stickers, and more, their stationery inspires women to slow down, simplify, and find planner peace.

Create Heart Work is unique because they wrap all of their products with “heart work” and the excellence that comes from God. Lucy Serrano, the founder, prays over every single product and gives her customers a glimpse of God’s love and peace as a Christian creative.

Lucy came to us to redesign her Shopify website after receiving fresh brand assets from Brighten Made. Our goal was to create a bright and inviting digital home for Create Heart Work that would reflect her new brand identity and feel like a playful space for her audience to explore.
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Deliverables: Shopify Web Design and Development
Timeline: 1 month
Year: 2023

Faith-led
Whimsical
Peaceful
Feminine
Faith-led
Whimsical
Peaceful
Feminine
Faith-led
Whimsical
Peaceful
Feminine
Faith-led
Whimsical
Peaceful
Feminine

Enter into the whimsical world of Create Heart Work

Create Heart Work stands out in the digital planning world because they lean more into a personal brand rather than a business brand. The founder Lucy Serrano has built a super engaged community by sharing her Christian lifestyle alongside her love for digital planning.

When we kicked off this project, we started by reviewing Create Heart Work’s brand strategy, which laid out their mission, audience, and positioning. Through deeper research, I found that most of Create Heart Work’s competitors simply posted their products instead of leading with their point of view. I also noticed that they all leaned into a neutral aesthetic that made them kind of blend together visually.

Coming into this project, Create Heart Work had a strong brand that we were able to differentiate even further. Through whimsical, bright design and warm, approachable messaging, we made sure that Lucy’s website felt as unique and inviting as the community she built.

Fun and playful website design on Shopify for Create Heart Work
Vibrant website design for Create Heart Work mocked up on an ipad
Vibrant website design for Create Heart Work mocked up on an ipad
Colorful and fun mobile website design for Create Heart Work
Mockup of Create Heart Work's website on a phone, laid on top of a notebook
Mockup of Create Heart Work's website on a phone, laid on top of a laptop
Vibrant homepage design for Create Heart Work
Ipad mockup of the product and collection pages for Create Heart Work
Vibrant ipad mockup of Create Heart Work's website
Playful and whimsical about page design for Create Heart Work's website

Hover below to scroll through the homepage

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Client love
Lucy Serrano, founder of Create Heart Work, smiling at the camera

Working with Olivia to design my website was an absolute dream!

I was excited to partner with an expert who showed genuine care in my business. Olivia listened to my feedback and embraced the changes I wanted to make, making me feel valued and understood. I feel so confident that my website is not only beautiful, but also functional and built to convert.

If you’re considering working with Olivia, DO IT! You’re going to enjoy the process so much because she will literally make your web dreams come true. Trust her with your vision, she’s the best!

-Lucy S, Create Heart Work

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Ready for a brand and website that is backed by strategy and kicks boring in its teeth?

We don't design pretty for the sake of pretty. Our work is backed by strategy so you can gain more trust, more sales, and more visibility with your dream audience.

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Zig Zag is a global brand design studio specialized in creating loud, bold, and colorful brands and websites for mission-driven creative businesses.

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Written by Kori Whitby
Written by Kori Whitby